Keeping On Top Of Social Media Strategy

Keeping On Top Of Social Media Strategy Are you at a digital plateau and unsure where your social media strategy should be heading next? Perhaps youre in charge of a brands social media, or perhaps your  own  business is your brand. Regardless, you need to approach social media in the same manner in that each approach should be different. Keep up! Social media  use should be totally tailored to the company or brand that you are representing.  Social Media Examiner goes through some great  starting  points  to help  you to do this from  identifying your customer base, to researching your competition and plenty of other useful tips.   Social Media Use Is A Conversation Social media is only part promotional. The rest is a two-way street. You need to make sure that  youre actively engaging with the markets youre trying to appeal to. Mashable  have completely  pinpointed why this is. It boils down to personification. They talk about how its a whole lot less  faceless, but the fact being that each party has to have something useful to contribute.  Through research, you can identify who your audience  should be, in order to best speak to them.  This can be on a generational or a geographic level, and many  other levels in between. If your audience isnt  currently who youd like to be targeting,  social media can help your brand break into new markets, too, as outlined by Greenlight Digital. They detail the ways, for example, that the UK and US markets  may differ, and how you can work with this information to rise to the top of your game. Once  you have achieved that, its once again about learning how to approach them properly as well.     Social Media Strategy Needs To Stay Current If you design an incredible strategy this month for your social media planning, it might not be relevant in 12 or even six months time. As noted in the BDC ebook, a social media strategy must be revisited and updated regularly.  This is because in the ever-changing world of digital, there are new trends all the time. One key is ensuring to incorporate several different platforms into  your planning. But its better to focus on your key platforms effectively rather than 10 different ones  terribly!  Other publications have also discussed this  in terms of your  focus,  and have broken it down in real terms according  to your ROI (after all, thats what matters, right)? Each year, you can visit the  social media statistics  outlining  growth as according to the Global Web Index. It gives you crucial information on the key trends and which platforms are performing best. You can see breakdowns according to age, location, and more. Of course, this is a general approach and you should make  use of your own companys insights to help guide you. Not all companies are the same. Image Source; Image Source